WEB APP

WEB APP

WEB APP

B2B

B2B

B2B

LUNARTREE MVP

LUNARTREE MVP

LUNARTREE MVP

LunarTree is an AI-powered bio‑pharmaceutical intelligence

LunarTree is an AI-powered bio‑pharmaceutical intelligence

platform we built 0‑to‑1 to accelerate life‑sciences research and decision‑making. It unifies scattered signals into personalized, AI-driven insights for researchers, pharma teams, and consultants.

MachineLab is an end-to-end ML platform concept designed to take models from dataset setup to deployment and monitoring in one guided workflow. It helps teams ship and improve prediction models faster by reducing tool-switching and making progress visible.

Challenge

Challenge

Challenge

Bio‑pharma research is fragmented across sources, making it slow to track, compare, and stay updated across fast-moving domains.


Different users need different monitoring workflows, but existing tools don’t adapt well to role-specific goals or context.

Design Approach

Design Approach

Design Approach

Designed an “intelligence workflow” (collect, focus, ask, monitor) that turns messy research into repeatable, personalized actions.


Balanced trust + speed: structured source grounding, clear citations/traceability patterns, and configurable monitoring so outputs feel reliable and usable.

Space

Space

Space

Recruitment

Recruitment

Recruitment

Role

Role

Product Designer

Product Designer

Product Designer

Users

Users

Users

HR Professionals

HR Professionals

HR Professionals

How we started?

How we started?

How we started?

Aligned on 3 primary personas: researchers, pharma team members, and consultants—each with different time horizons and definitions of “relevance.”


Mapped the current-state workflow: where they discover info, how they validate, how they share, and where time gets lost.

Aligned on 3 primary personas: researchers, pharma team members, and consultants—each with different time horizons and definitions of “relevance.”


Mapped the current-state workflow: where they discover info, how they validate, how they share, and where time gets lost.

Critical Pain Points

Critical Pain Points

Critical Pain Points

Low signal-to-noise: hard to filter what matters now for a specific therapeutic area, asset, or competitor.


Lack of continuity: research isn’t “saved as a living stream,” so users repeatedly redo the same investigation.


Trust gaps: AI outputs without clear sourcing/structure are hard to use in high-stakes decisions.

Key Research Insights

Key Research Insights

Key Research Insights

Users don’t just need answers—they need a system that keeps them continuously informed on what they care about, in their own structure.


So the product had to combine generative Q&A with persistent monitoring workflows (watchlists, topics, entities) to become daily-use intelligence.

General User Flow

General User Flow

Enabling different types of search from home

Clarifying questions to generate better search results

Clarifying questions to generate better search results

Dashboard featuring different tabs of information along with AI filters and history

Impact

Impact

Impact

Reduced research time by converting multi-source scanning into one workspace with AI-driven synthesis and monitoring.


Enabled diverse user workflows through personalization (role, domain, entities of interest) instead of one-size-fits-all dashboards.

Learnings

Learnings

Learnings

Designing GenAI for regulated/high-stakes domains requires “confidence UX”: source traceability, clear scope, and controllable monitoring beat flashy generation.


0‑to‑1 success comes from nailing the repeatable loop (monitor, summarize, decide, share), not just the first-time “wow” query.

LET'S BUILD

SOMETHING MEANINGFUL

TOGETHER

LET'S BUILD

SOMETHING MEANINGFUL

TOGETHER

LET'S BUILD

SOMETHING

MEANINGFUL

TOGETHER

LET'S BUILD

SOMETHING MEANINGFUL

TOGETHER