B2B

B2B

B2B

WHITE-LABEL

WHITE-LABEL

WHITE-LABEL

VIDEO INTERVIEW

VIDEO INTERVIEW

VIDEO INTERVIEW

Automated video interviews help remote teams screen

Automated video interviews help remote teams screen

candidates asynchronously, standardize early rounds, and hire faster without live scheduling. As a white‑label app, it supports client branding and configurable interview flows so other companies can launch it as their own.​

MachineLab is an end-to-end ML platform concept designed to take models from dataset setup to deployment and monitoring in one guided workflow. It helps teams ship and improve prediction models faster by reducing tool-switching and making progress visible.

candidates asynchronously, standardize early rounds, and hire faster without live scheduling. As a white‑label app, it supports client branding and configurable interview flows so other companies can launch it as their own.​

Challenge

Challenge

Challenge

Candidates were spending more mental energy worrying about tech failure than showcasing skills, hurting experience and outcomes.


Existing platforms treated setup as a checkbox, not a confidence-building moment, so anxiety stayed high.

Candidates were spending more mental energy worrying about tech failure than showcasing skills, hurting experience and outcomes.


Existing platforms treated setup as a checkbox, not a confidence-building moment, so anxiety stayed high.

Design Approach

Design Approach

Design Approach

Reframed “device checks” from a hurdle into an anxiety-reduction journey: prepare, validate, perform.


Used interactive validation, clear expectations, and continuous in‑interview reassurance to keep candidates focused on responses, not technology.

Reframed “device checks” from a hurdle into an anxiety-reduction journey: prepare, validate, perform.


Used interactive validation, clear expectations, and continuous in‑interview reassurance to keep candidates focused on responses, not technology.

Reframed “device checks” from a hurdle into an anxiety-reduction journey: prepare, validate, perform.


Used interactive validation, clear expectations, and continuous in‑interview reassurance to keep candidates focused on responses, not technology.

Space

Space

Space

Space

Machine Learning

Machine Learning

Machine Learning

Machine Learning

Role

Role

Role

Product Designer

Product Designer

Product Designer

Product Designer

Users

Users

Users

Users

Interview Candidates

Interview Candidates

Interview Candidates

Interview Candidates

How we started?

How we started?

How we started?

We began with mixed-method research to understand where video interviews break down: 15 hiring managers at remote companies, and reviewed 2 competing platforms end‑to‑end.
This research confirmed that candidates consistently want clearer preparation guidance and tech readiness checks before the interview starts.

We began with mixed-method research to understand where video interviews break down: 15 hiring managers at remote companies, and reviewed 2 competing platforms end‑to‑end.
This research confirmed that candidates consistently want clearer preparation guidance and tech readiness checks before the interview starts.

We began with mixed-method research to understand where video interviews break down: 15 hiring managers at remote companies, and reviewed 2 competing platforms end‑to‑end.
This research confirmed that candidates consistently want clearer preparation guidance and tech readiness checks before the interview starts.

Critical Pain Points

Critical Pain Points

Critical Pain Points

Technical anxiety overshadowed performance: candidates worried more about mic/camera reliability than answering well.

Camera panic: self‑view + uncertainty about setup pulled attention away from connection and storytelling.


Process uncertainty: unclear duration, format, and requirements amplified baseline interview stress (candidates wanted explicit expectations).

Technical anxiety overshadowed performance: candidates worried more about mic/camera reliability than answering well.

Camera panic: self‑view + uncertainty about setup pulled attention away from connection and storytelling.


Process uncertainty: unclear duration, format, and requirements amplified baseline interview stress (candidates wanted explicit expectations).

Technical anxiety overshadowed performance: candidates worried more about mic/camera reliability than answering well.

Camera panic: self‑view + uncertainty about setup pulled attention away from connection and storytelling.


Process uncertainty: unclear duration, format, and requirements amplified baseline interview stress (candidates wanted explicit expectations).

Key Research Insights

Key Research Insights

Key Research Insights

Most platforms treat technical setup as a fast checkbox step, but confidence is built through interactive verification and clarity upfront.

So we designed preparation and validation as part of the product’s core experience—consistent with widely cited guidance that candidates should test camera/mic and understand the flow before virtual interviews.​

Most platforms treat technical setup as a fast checkbox step, but confidence is built through interactive verification and clarity upfront.

So we designed preparation and validation as part of the product’s core experience—consistent with widely cited guidance that candidates should test camera/mic and understand the flow before virtual interviews.​

Welcome Experience: Clear explanation of process, timing, and expectations

Welcome Experience: Clear explanation of process, timing, and expectations

OTP Authentication

Pre-interview technical validation with real-time feedback

Pre-interview technical validation with real-time feedback

Start Interview indication after all system check

Buffer time before every question

Buffer time before every question

Enabling user to skip question after a set time of 30sec with real time mic input readings and recording indication.

Buffer time before every question

Buffer time before every question

Mobile and Tablet breakpoints for increased accessibility.

Impact

Impact

Impact

Candidate outcomes (from testing): 92% felt technically confident, 88% found setup reassuring, 94% valued expectation-setting, 89% preferred it over other platforms.


Experience + ops: 97% successful completion without intervention, <2% support needed.

Candidate outcomes (from testing): 92% felt technically confident, 88% found setup reassuring, 94% valued expectation-setting, 89% preferred it over other platforms.


Experience + ops: 97% successful completion without intervention, <2% support needed.

Candidate outcomes (from testing): 92% felt technically confident, 88% found setup reassuring, 94% valued expectation-setting, 89% preferred it over other platforms.


Experience + ops: 97% successful completion without intervention, <2% support needed.

Learnings

Learnings

Learnings

Designing for psychology is a product strategy: reducing anxiety improves authenticity, which improves hiring signal quality.


The smallest UI elements (reassurance copy, micro‑feedback, progress cues, “help without interruption”) can change user behavior more than big features.

Designing for psychology is a product strategy: reducing anxiety improves authenticity, which improves hiring signal quality.


The smallest UI elements (reassurance copy, micro‑feedback, progress cues, “help without interruption”) can change user behavior more than big features.

Designing for psychology is a product strategy: reducing anxiety improves authenticity, which improves hiring signal quality.


The smallest UI elements (reassurance copy, micro‑feedback, progress cues, “help without interruption”) can change user behavior more than big features.

LET'S BUILD

SOMETHING MEANINGFUL

TOGETHER

LET'S BUILD

SOMETHING MEANINGFUL

TOGETHER

LET'S BUILD

SOMETHING

MEANINGFUL

TOGETHER

LET'S BUILD

SOMETHING MEANINGFUL

TOGETHER